Activated Charcoal purifies the hair and scalp by eliminating impurities, leaving a shiny and shimmering hair surface to reflect light and add shine. Restorative BondPlex is an exclusive blend of precious naturally-derived oils, that rebuild the hair bonds and re-hydrate to optimal levels necessary for healthy and shiny blonde hair. This Shampoo has a pH of 4 to restore balance and naturally seal the cuticle after chemical services. USE: Apply to wet hair, lather, and rinse. Follow with the Charcolite Cool Toning Anti-Brass Conditioner.